Marco Rivera
Founder & Head Chef
The visionary behind dions pizza and every recipe served at Dions. Marco has been stretching dough since 1978 and still personally approves every new menu addition.
Since 1978 · Las Cruces, NM
The Story Behind dion's
From a single pizza counter in New Mexico to a beloved dions institution — discover the heart, hustle and homemade recipes that have fed generations of families in Las Cruces and beyond.
Our Story
Where dion's Began
"It started with dough, dedication, and a dream to bring real dion's pizza to the people of Las Cruces."
Dions was founded in 1978 by Dion himself — a first-generation restaurateur with a passion for fresh, hand-crafted food. What began as a modest pizza counter on the east side of Las Cruces quickly became the go-to spot for dion's pizza lovers across New Mexico. The secret? No shortcuts. Fresh dough stretched every morning, house-made sauce simmered low and slow, and toppings sourced from local suppliers whenever possible.
As dions grew, so did the menu. Subs, salads, and seasonal specials joined the original dion's pizza lineup, each crafted with the same commitment to quality that earned the loyalty of thousands of families. Today, Dions remains family-owned, community-rooted, and proudly independent — still serving every order with the same warmth that defined day one.
Whether you're placing your first order or your five-hundredth, the dions experience is always the same: real food, made with care, delivered fast.
46+
Years of Dions Excellence
Mission & Values
What dions Stands For
Every ingredient, every interaction, every order — guided by these core principles that have shaped dion's for nearly five decades.
Fresh Always
No frozen shortcuts. Dions uses fresh ingredients prepared daily — because real flavor starts with real food. Every dion's pizza is made to order.
Community First
Dions is Las Cruces. We source locally, hire locally and give back to the neighborhoods that have supported dions since our very first day.
Uncompromising Quality
From dough to delivery, every step meets the high standard dion's built its name on. If it's not right, we make it right — every single time.
Made With Heart
Behind every dions order is a person who genuinely cares. Our team brings warmth and pride to every plate — because food made with love just tastes better.
Our Journey
The dions Timeline
Nearly five decades of growth, love and great food. Here's how dion's pizza became a New Mexico legend — one milestone at a time.
1978
Founded
The First Slice
Dion opens a small pizza counter at 3950 E Lohman Ave in Las Cruces, NM. The original dion's pizza recipe — hand-stretched dough and house-simmered tomato sauce — wins instant fans.
1985
Expansion
Dions Expands the Menu
Responding to customer demand, dions introduces hot subs, fresh salads and house-made dressings. The dions brand evolves from a pizza counter into a full neighborhood restaurant.
1993
Recognition
New Mexico's Favorite
Dion's pizza earns its first regional recognition, named among New Mexico's top independent restaurants. The accolade cements dions as more than a local favourite — it's an institution.
2005
Community
Giving Back to Las Cruces
Dions launches its community pledge — donating a portion of every dion's pizza sale to local schools, food banks and youth sports programs. Because dions has always been about people first.
2015
Digital
Online Ordering Goes Live
Dions launches online ordering — bringing the beloved dion's pizza and subs experience directly to your door. Faster, easier, and still just as fresh as picking it up in person.
2024
Today
Dions Today
Still family-owned, still committed to the same quality that launched dions in 1978. New menu innovations, same uncompromising heart. The next chapter of dion's is just getting started.
The People
Meet the Dions Team
Behind every great dion's pizza is a passionate person. Meet the dedicated team that keeps Dions running — and keeps you coming back.
Sofia Mendez
Operations Manager
Sofia keeps every dions location running like clockwork. From supply chain to staff scheduling, her commitment to excellence shows in every smooth service day.
James Callahan
Executive Sous Chef
James brings culinary school precision to the dions kitchen. He oversees prep, quality control and recipe development — always pushing to make dion's pizza even better.
Priya Nair
Customer Experience Lead
Priya is the friendly voice behind every dions interaction. She ensures every customer — whether ordering dion's pizza online or in-store — leaves with a smile.
Want to be part of the Dions family?
Contact Us About Opportunities